Justin Foster’s Human Bacon

human bacon personal brand justin foster

Ratings

Synopsis

Human Bacon is a short read by Justin Foster that teaches you the fundamentals of personal branding. It’s an interactive book, one that will challenge you to look inside yourself – to be brutally honest about who you are and what you have to offer.

Branding is one of those things too many people never think about – or don’t think about until it’s too late. All the talk about logos, core values, and “brand identity” can seem wishy washy to some people. Yet as any Fortune 500 marketing director will tell you, strong brands rule the world. There are deep, important, and powerful reasons to get branding right.

This is equally true on the personal level as on the corporate level. In both cases, brands connect our core values and beliefs with our communications; they connect our mission and purpose with our products. They provide context, meaning, and feeling. Great brands inspire customer loyalty while weak brands die off silently in the background.

We live in an era where individuality is coveted, success is desired, and authenticity is desperately needed. Human Bacon can help you with all three. Justin will encourage you to discover your individuality and express it in an authentic way, paving the road towards happiness and opportunity in your personal and professional life.

My rating: 9.0/10.0

Purpose

How useful was the information in this book?
Utility
90%
Did this book deliver on it’s promise?
Integrity
90%
Was the purpose of this book clear?
Clarity
95%

Content

Was the content high or low quality?
Quality
85%
How deep into the issues did the author go?
Depth
70%
Was the writing style more plain (lower scores) or stylistic (higher scores)?
Style
50%

Copy

Was the vocab simple (lower scores) or advanced (higher scores)?
Vocab
40%
Was this a shorter or longer read?
Length
45%
Did the book contain errors in need of editing (lower scores) or was it clean (higher scores)?
Proofing
100%

Audience

Does this book appeal to a general audience (lower scores) or a targeted audience (higher scores)?
Targeting
70%
Can a novice enjoy this book (lower scores), or was it written for experts (higher scores)?
Expertise
25%
How much will this book appeal to Steven Fies’ followers?
SF Readers
90%

Author

Did the author seem authentic?
Authenticity
90%
Did the author seem credible and knowledgable?
Credibility
100%
How likable was this author?
Likability
95%

Misc

Did this book ‘feel’ mass-produced (lower scores) or produce more of an independent author vibe (higher scores)?
Indie Vibe
85%
To what extent will this book still be relevant in ten years?
Evergreen
80%
To what extent did it seem this book was written to generate business leads?
Sales Intent
25%

Full Review

Justin Foster is someone I have had the pleasure of working with personally. He is something of a brand wizard, having worked with companies of all sizes – from small-time entrepreneurs like me to corporate giants like Verizon. He is a man of passion and purpose.

During our first brand meeting Justin challenged me to get in touch with my core beliefs. He asked me to put into words those things I am most passionate about, which proved to be quite difficult. This led to a number of “aha” moments, wherein it occurred to me just how out of touch I’d been with myself.

In fact, this first meeting with Justin left me all but paralyzed for the next few weeks. What we discovered together felt 100% right but was somewhat unexpected. This was the magician at work, I realized – helping me to uncover things I wouldn’t have been able to uncover on my own.

This awakening began before my first meeting with Justin, however, during the time I was reading Human Bacon. The book’s interactive exercises challenged me to open up my mind and define what makes me unique. They helped me realize my interactions with others needed to be more strongly rooted in my passions and beliefs. To this extent, while the book doesn’t include everything from Justin’s mentoring program, it does contain quite a bit.

On a side note, anytime we talk about things like “passions” and “beliefs,” there will be a group of highly intelligent yet skeptical people who, despite their intelligence, are not smart enough to take these matters seriously. They are usually technical types who doubt the significance or validity of anything outside their familiar realm of rationale and logic.

It’s no secret many human beings distrust and dislike things they do not understand, or are incapable of understanding. Herein lies the deeper truth about branding, however, which is that seemingly qualitative variables such as passions and beliefs are in fact quantitative elements; that the impact of such variables can be defined and measured. In business we might measure these things in dollars and cents, whereas in one’s personal life we can measure them by the number of quality relationships someone beholds, and the number of times they smile and laugh every day.

This is something I have begun to understand in greater detail through my consulting work. Human beings are social creatures whose thoughts, decisions, and actions depend largely on emotion and feeling – and to these things our passions and beliefs are closely tied. Those who understand and observe these physical laws do better in business and life than those who choose to remain in ignorance.

For all these reasons Justin’s book really hit home for me. Like many of my own books it’s a short and practical read that leaves a little to be wanted, but it gets the job done. It’s an inspiring read that will challenge you to broaden your horizons and get in touch with your authentic self.

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