Why Being Effective is Better Than Efficient These days it seems everyone is obsessed with efficiency. Everyone wants to squeeze more out of their limited 24-hour day. But what they really want is to be more productive – and productivity is more a function of being effective than being efficient. Defining Effectiveness and Efficiency Examine the definitions[…]
Why People Hate Marketing Not everyone hates marketing, but many people do hate marketing quite a bit. Why? People don’t hate marketing because it’s impersonal. People don’t hate marketing because it’s an interruption. In fact, people don’t even hate marketing because the “message” doesn’t “speak to them.” People hate marketing because it’s often mis-targeted. In[…]
My Dad’s Best Advice The best advice my dad ever gave me was: “When it comes to people: don’t seek to be right. Seek to get it right.“ This was my first step towards understanding emotional intelligence (a.k.a “EQ”). What my dad meant was simple. Getting along with people pays off, and it yields larger returns than momentary righteousness. Furthermore, this is[…]
Digital marketing can be like walking through a jungle. It’s a dense place populated with predators, prey, twists, and turns. It demands you pay constant attention, that you remain alert at all times. Like a real jungle, the digital jungle can be fearsome, dangerous, and ruthless. Take a wrong step, and it will chew up your marketing dollars and spit you out with nothing.
Fasten, Fare, Get Me replace Uber & Lyft in Austin, TX When Prop 1 failed a few weeks ago, the thriving ride-share economy in Austin, Texas screeched to a halt. …or so it seemed. In no more than a blink of an eye, the ride-share economy was back on its feet. But how? Within hours of the “official[…]